New proposals for WASH Italy

Rome, April 24, 2025

The Textile Design course, attended by third-year students of Fashion Design and Jewelry Design, saw the collaboration of WASH Italia, a well-established and leading company in the textile innovation sector, with a particular focus on Denim. WASH Italia's objective is to optimize resources through technological innovation, promoting a new concept of sustainable and eco-friendly garment washing and finishing.

During an initial visit to the company, the students were able to observe and touch the historical archives firsthand, gaining a better understanding of WASH's identity and objectives. Its founder was also the founder of well-known streetwear clothing brands such as ENERGIE and Miss Sixty. Today, his son, Nathan Hassan, aims to revive that same style through his new clothing brand, ADOM.

The collaboration with Accademia Italiana required students from both courses to respond to three tasks: a textile manipulation project, or treatment on fabric or finishing; a project for the unisex clothing brand ADOM; and an accessory or jewelry project for the ADOM brand. All of this had to maintain the stylistic references and Brand Identity of the client, in order to learn how to work as in a real design studio.

Therefore, using the elements of Brand Identity and the textile knowledge acquired during classroom lessons, the students chose an inspiration to propose by analyzing the techniques observed at the company, such as embossed, flocked, laser printing, and burn-out printing, and then selecting the one to develop for the final proposal.

Subsequently, the students were invited to produce 15 artworks, using mixed artistic techniques, which were then used to develop textures, patterns, or decorative elements that could, depending on the case, enrich or serve as a basis for their own work.

The three winning projects were: Irene Boni for the fabric treatment work, Sofia Mortimer for the ADOM garment, and Julianna Berdyn for the ADOM accessory proposal. As a prize, in addition to the possibility of including the proposals in the collection and the realization of the designed fabric to be used for their final work, the students were able to spend a day inside the company's design studio, experiencing the work of a designer firsthand.